Oxdog was founded in 2011 in Piteå by entrepreneur Joachim Bergström and the floor legends Marko Sompa and Mattias Ekund. The brand quickly became a large sports company associated with innovatively created floor products.
From 2022, Oxdog is investing not only in the Swedish market but also in the international market by sponsoring Team Europa Pad coach Ramiro Choya. In Sweden, Oxdog also made sure to tie up the elite player Axel Holm on a longer contract. The company's innovations and unique patents are kept secret, but hardly the launch of their rackets. Since September 2022 has rThe acklets existed available in the Swedish market.